Making Every Gifting Moment More Personal
Flowers are more than a product. They're a way to celebrate relationships, express emotions, and make someone feel special.
For Outerbloom, a flower and personalized gifting brand, every gift represents a meaningful moment. From custom greeting cards and personal photos to songs and videos, Outerbloom helps customers create gifts that reflect their relationships with the people receiving them.
But personalization shouldn't stop at the product itself.
Choosing the right bouquet, receiving timely order updates, and having a reason to return for future celebrations are all part of a memorable gifting experience.
As Outerbloom continued to grow, the brand wanted to make these experiences more connected and accessible.
With bitbybit, Outerbloom brings together personalized gifting consultations, automated WhatsApp communication, and a points-based loyalty program to support customers throughout their journey.
The Challenge: Making Personalized Gifting Work at Scale
Every customer comes with a different gifting intention.
Someone choosing birthday flowers for their mother may have very different preferences from someone planning an anniversary surprise or sending a thoughtful gift to a friend.
Traditional product promotions can introduce customers to a collection, but they don't always help customers decide which gift best represents the person receiving it.
For Outerbloom, the challenge was to make product discovery feel more personal while supporting a growing number of customer interactions.
The brand also wanted to maintain a consistent experience beyond checkout, ensuring customers remained informed about their orders and had reasons to return for future gifting occasions.
The goal was to make every stage of the gifting journey feel more thoughtful, convenient, and connected.
The Solution: Connecting the Gifting Journey with bitbybit
Helping Customers Find the Right Flowers with AI
Choosing flowers for someone special isn't always easy. Customers may know the occasion but still be unsure which bouquet best suits the recipient.
To make the experience more personal, Outerbloom introduces an AI Floral Personality Quiz through WhatsApp.
The journey begins with Click-to-WhatsApp Ads, allowing customers to start a conversation directly with Outerbloom.
Rather than immediately presenting a product catalog, the AI guides customers through questions about the recipient's personality and preferences.
Based on their responses, the AI identifies a floral persona and recommends a bouquet that matches.
For example, a customer looking for birthday flowers for their mother can receive a recommendation inspired by her personality instead of browsing multiple arrangements independently.
Once customers find a bouquet they like, the AI can share a purchase link to help them continue toward checkout.
By combining personalized recommendations with conversational shopping, Outerbloom makes product discovery more interactive and relevant to each gifting occasion.
Keeping Customers Informed with Automated WhatsApp Updates
For a gifting business, the experience doesn't end when a customer completes a purchase.
Customers want to know that their order has been confirmed and that their gift has arrived safely.
Outerbloom uses automated WhatsApp communication to provide timely updates throughout the post-purchase journey.
After completing payment, customers receive an order confirmation and thank-you message. Once their flowers have been delivered, customers receive a delivery notification accompanied by photo proof of delivery.
These updates provide reassurance, particularly when customers are sending flowers to someone who isn't physically with them.
By automating routine order communications, Outerbloom can maintain a consistent post-purchase experience while reducing the need for repetitive manual updates.
Turning One-Time Gifting into Repeat Purchases with bitLoyalty
Gifting isn't a one-time occasion. From birthdays and anniversaries to meaningful celebrations, every customer has a reason to return.
To build longer-lasting customer relationships, Outerbloom uses bitLoyalty to reward customers for their purchases and encourage them to come back for future gifting moments.
Through a points-based loyalty program, customers earn points whenever they shop and can redeem them for rewards on future purchases.
With a shared loyalty experience across Shopify and Commerce, Outerbloom makes it easier for customers to continue engaging with the brand across shopping channels.
This strategy gives customers an additional reason to choose Outerbloom again, while helping the business move beyond one-time transactions toward ongoing customer relationships.
By making every purchase part of a rewarding experience, Outerbloom creates opportunities to strengthen customer loyalty, encourage repeat purchases, and build long-term customer value.
The Impact: Growing Orders and Customer Relationships
Over 157% Growth in Fulfilled Orders
Between Q3 2025 and Q3 2026, Outerbloom recorded over 157% growth in fulfilled orders, reflecting a significant increase in the brand’s order fulfillment activity.
As the business expands, personalized shopping experiences and connected post-purchase communication support its ability to serve a growing customer base.
Over 33% Growth in New Customers
Outerbloom recorded over 33% year-over-year growth in new customers, reflecting the brand’s expanding reach.
As more customers discover Outerbloom, AI-powered gifting consultations provide a personalized way to explore products and find suitable gifts.
Over 35% Growth in Total Customer Base
Outerbloom’s total customer base increased by over 35% year over year.
With a growing customer base, maintaining engagement beyond the initial purchase becomes increasingly important.
Through automated WhatsApp communication and bitLoyalty, Outerbloom has established ways to nurture customer relationships and encourage future engagement.
These figures reflect Outerbloom's overall business growth between Q3 2025 and Q3 2026, rather than growth attributed solely to bitbybit.