Integrations Instagram
Channels

Instagram WhatsApp integration

Route Instagram DMs into the same inbox as WhatsApp so every conversation has shared context.

In short

Most ecommerce brands run paid acquisition on Instagram, then bleed the conversation into WhatsApp once the customer messages. bitbybit unifies the two: Instagram DMs land in the same inbox as WhatsApp, with shared customer record, shared AI agent, and the option to escalate from Instagram to WhatsApp inside the same thread. Tags applied in Instagram flow to WhatsApp broadcasts. AI answers product questions from your catalog whether the customer arrives from a story reply, a DM ad, or a feed comment-to-DM. One conversation, one customer profile, two surfaces.

What you can do

How bitbybit works with Instagram.

Setup

Live in ~10 minutes.

  1. 01

    Connect your Instagram Business account through Meta Business Manager.

  2. 02

    Authorize bitbybit on the Channels page in your workspace.

  3. 03

    Test by sending a DM from another account and confirming it lands in bitbybit.

Common questions

Before you connect.

Story replies and direct messages route into the bitbybit inbox automatically. Trigger-based comment-to-DM flows are best handled by Instagram-first tools like ManyChat — bitbybit is WhatsApp-first and treats Instagram as a feeder channel into the WhatsApp customer record.

Yes, if they also have a WhatsApp number on file. Instagram-only contacts can be re-engaged on Instagram within Meta's messaging policy windows. The cross-channel record means follow-up campaigns can choose whichever channel the customer is more responsive on.
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What pairs well with this.

Get started

Connect Instagram to your WhatsApp customer record.

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Last reviewed: 2026-05-28 · Back to all integrations