Meta Conversions API for WhatsApp commerce
Send server-side conversion events back to Meta so ad measurement and optimization stay accurate.
Send server-side conversion events back to Meta so ad measurement and optimization stay accurate.
Meta Conversions API (CAPI) sends conversion events to Meta from your server instead of the browser. With iOS, cookies, and ad blockers degrading client-side measurement, CAPI is the way to keep Facebook and Instagram ad optimization sharp. The bitbybit integration fires CAPI events when WhatsApp leads, purchases, and other key actions happen — so your ad audiences and Click-to-WhatsApp ad campaigns measure outcomes accurately and lookalike audiences stay rich.
Open Meta Business Manager and connect bitbybit to your Meta ad account.
In bitbybit, open the Meta Business integration page and authorize CAPI.
Map the events you want to send (lead, purchase, etc.) to your Meta pixel.
Validate test events through Meta's Test Events tool.
Route Instagram DMs into the same inbox as WhatsApp so every conversation has shared context.
See integration →Bring Facebook Page Messenger conversations into the bitbybit inbox with shared AI and customer context.
See integration →Send high-volume broadcasts, run AI automation, and message thousands of customers through the official Meta API.
See integration →Install on Shopify, start free, or message the team on WhatsApp — we'll wire it up with you.
Last reviewed: 2026-05-28 · Back to all integrations
Install on Shopify