AI-Powered Conversions: How Outerbloom Boosted Conversion Rates 4X and Slashed 70% Human-Agent Response Times
Executive Summary
Outerbloom is a fast-growing flower shop for flower arrangements and other romantic gifts, sought to improve customer satisfaction, reduce support workload, and increase campaign performance. By adopting bitbybit’s AI automation for WhatsApp, Outerbloom achieved a 4.6/5 CSAT score, 4x more conversions from IG-to-WhatsApp campaigns, and a 3x higher productivity as human agents responded 70% faster, supported by 24/7 AI.
Key Highlights
High Conversion Rate use Instagram Ads to CTWA converted 4x higher compared to landing page (website)
Productivity increased 3x as 24/7 AI handled repetitive queries and automated escalations.
Customer Satisfaction Score (CSAT) improved to 4.6/5, driven by faster response times and AI-powered personalized support.
• Open Rate: 91% on WhatsApp vs. 27% on email
• Engagement Rate: 11% reply rate on WhatsApp vs 0.27% CTR on email
Introduction
As customer expectations continue to rise, brands need to balance personalization, responsiveness, and scale. bitbybit recognized the opportunity to improve customer experience while reducing support load through the use of conversational AI and integrated omnichannel campaigns.
Challenge
Outerbloom's support team was handling a growing volume of customer inquiries, while marketing struggled to attribute results accurately across channels. Traditional email campaigns showed a declining engagement rate, and support agents faced burnout from repeated manual tasks.
The Solution
bitbybit deployed its AI-powered agent on WhatsApp, while also automating marketing flows across WhatsApp Business API. Previously relying on email campaigns, Outerbloom shifted to Instagram ads that directly clicked to WhatsApp chats (CTWA). This shift enabled real-time conversations and led to significantly higher conversion rates compared to traditional email sequences.
A Word from Outerbloom's …
"Partnering with bitbybit has allowed us to maintain our personal touch at scale. Our 4.6/5 customer satisfaction score tells the real story: technology that enhances rather than replaces the human connection."
- Anggia, Marketing Lead of Outerbloom
Impact
Happier Customers
Operational Efficiency
Marketing Efficiency
Enhance Product Discovery
Conclusion
The integration of AI support agents and omnichannel campaigns through WhatsApp led to measurable improvements in customer experience and marketing outcomes. bitbybit now delivers faster support, better engagement, and scalable automation proving that smart tech adoption drives real business value.
About bitbybit
bitbybit is a cloud-based automation platform that empowers businesses with AI-powered customer engagement tools, omnichannel campaign management, and integrated solutions for eCommerce growth.
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