Role and Responsibilities
As a Product Marketing, you will be at the intersection of product, marketing, and sales to define, build, and scale our go-to-market (GTM) strategy. Your role will encompass positioning, messaging, and sales enablement to help bitbybit stand out in a competitive market.
Key responsibilities include:
- Product Messaging & Positioning: Develop compelling, differentiated product messaging that resonates with target customers.
- Go-to-Market Strategy: Own and drive GTM strategy and execution, ensuring alignment with business goals and product launches.
- Sales Enablement: Equip the sales team with the tools, content, and knowledge they need to close deals, including training, collateral, and case studies.
- Customer Journey Optimization: Research and map the customer journey, collaborating with the product and developer teams to improve the onboarding experience.
- Marketing Website & Content: Own the marketing website, ensuring it delivers clear messaging through blogs, tutorials, and other content that educates and converts.
- Social Media & Community Management: Oversee social media accounts, including Instagram and others, to build engagement and drive lead generation.
- Email Marketing: Send monthly newsletters showcasing new features, updates, and value-add content.
Qualifications and Education Requirements
- Strong bias for action and a “get stuff done” mindset.
- Proven ability to take ownership and execute strategic initiatives.
- Exceptional copywriting skills with attention to detail.
- Fluent in spoken and written English.
- Excellent communication skills, both written and verbal, with the ability to simplify complex ideas.
- Passion for the marketing and tech industries, with a desire to learn and grow.
Preferred Skills
- Copywriting and content creation expertise.
- Familiarity with video editing, basic design tools, and digital marketing platforms.
- Strong understanding of the SaaS industry and marketing to B2B clients.
- Experience with product marketing in CRM or automation software is a plus.
Why Join Us?
At bitbybit, we value curiosity, innovation, and the drive to solve problems. If you are excited about working with AI, automation, and creating impactful customer experiences, this role will offer a dynamic environment for you to thrive.
